As the first UX content strategist hired at Memorial Sloan Kettering Cancer Center, I was selected to spearhead vanguard content initiatives. This was done as I wore both my UX writer and project manager hats within a collaborative UX Design Team under the technology division DigITs. Human-centered content strategy methodologies and technical writing were applied to all digital products, from mobile to desktop, with a focus on seamless end-to-end experiences.
Enterprise-Level Experience: Memorial Sloan Kettering Cancer Center (MSK) is considered one of the top two cancer research centers in the United States. It is located in New York City with more than 20,000 employees. MSK was founded in 1884.
UX Team Objective: Synchronizing MSK brand and user-friendly design across all products via a new design system rollout. This agile-built design system named "Oxygen" we collaboratively built off IBM's Carbon’s open source template. UX content strategy position requires nimble skillsets, including: Microcopy writing, strategizing diverse healthcare content, SEO, project management, branding, editing, and design.
"Big Win" Achievement: Led bridge-building collaborations with marketing and editorial departments to initiate the first-ever UX style guide for MSK. A highlight of this process was a robust presentation on voice, style, and tone delivered to several UX stakeholders and leadership. This lauded effort led to the UX style guide proof of concept to be integrated into MSK's pioneering design system.