Some quick background, just in case you happen to skip the About Me section: I have 8 years UX experience, with a dual focus — sometimes dueling — in design and written content. My passion for being a problem solver in communications goes back even further. At the end of the day, I strive to be a well-researched writer.

And writing takes you places. As of mid-November 2022, the direct-to-consumer platform AetnaMedicare.com, where I was content strategist on the enrollment and global features (save progress, Medicare application, etc.), had reached 500,000+ customers and enrolled thousands of new members in just six months.

We also committed many hours of UX research along the way with older users to make the product better. “Better” for us was always one thing: “Less confusing.”

Ideate. Iterate. Implement. Improve.

I was the owner of 100+ pages of content spread over two copy decks, pressure testing and modifying content post-MVP launch and tracking regular compliance submissions to abide by federal CMS guidelines for marketing content. Additionally, I maintained Aetna/CVS Health branding and editorial standards. I even found time to train two new content strategists for their roles on our “Shop, Buy, Enroll” digital product team.

My key contribution was developing digital content that empathized with elderly audiences to help educate, motivate and empower them in this key healthcare decision.