About David

Updated Full Version Resume (PDF) • 2-page UX Content Strategist & Writer Resume (PDF) • Complete Portfolio • LinkedIn

Being a problem solver in communications, user experience, and marketing has always been a passion of mine. While my foundational roots live in academia and nonprofits, I have maintained a continuous run of high-impact enterprise corporate experience since 2021.

In June 2026, I wrapped up a 20-month run as a Senior UX Content Designer at Google, architecting growth design and ecommerce optimization for Google Fi Wireless and the Google Store. I also worked in Google’s Privacy, Safety, and Security space focused on corporate logins.

Prior to that, I served as lead UX Writer for ecommerce at General Motors with measurable YoY 21% revenue growth, and as senior UX Content Strategist at Aetna/CVS Health with an empathetic focus on expanding Medicare enrollment.

Combined, I have 10+ years experience working in UX as both designer and content specialist.

Recent UX Work: 2024-2026

At Google, I functioned as an enterprise-grade content architect embedded across cross-functional product and engineering lifecycles. My core focus centered on growth design solutions, subscription plan onboarding, and lower-funnel checkout systems. To scale production without sacrificing quality, I structurally integrated AI workflows into our process—building reproducible, system-level LLM prompt frameworks and using secure AI sandboxing environments to stress-test complex microcopy variations against strict compliance guardrails. Ultimately, these data-driven UX architectures moved major business needles, contributing to a +24% YoY increase in Pixel phone purchases during peak holiday windows and a highly successful Google Fi "Bring Your Own Pixel" campaign.

Recent UX Work: 2020-2024

From 2020 to 2024 at Salesforce, Memorial Sloan Kettering Cancer Center (MSK), Aetna, and General Motors, I’ve expanded my leadership toolkit, focusing on content strategy, UX writing, design systems, ROI, mobile apps, and team building.

My primary accomplishment as lone content strategist and collaborative member of the UX Design Team for MSK was building the foundational bridge from the UX group to the marketing and communications department. Aligning the MSK voice, tone, and language for a new design system helped developers and product builders successfully brand their work in this 20,000-employee organization considered one of the top two cancer centers in North America.

At Salesforce as UX technical writer, I orchestrated the development of Trailhead learning modules for the Salesforce Lightning Design System as part of a new User Experience (UX) Designer certification.

20+ Years of Human-Centered Content

Creatively speaking, the success of numerous $1-3 million grants and marketing endeavors I’ve worked on relied on my distinct visuals, words, strategy, and tone. All goals were met in effectively reaching target audiences. For example, a $1.6 million TNEEL Robert Wood Johnson Foundation grant to improve end-of-life care nationwide sank-or-swam on the video, audio, and graphic content I created. Two major accomplishments of mine from that grant were completing and launching the TNEEL SS and TNEEL APA e-learning websites as lead UX designer and researcher. These unique educational platforms broke new ground on the pedagogical possibilities of the user experience (UX) with an innovative user interface (UI).

My Mission: Great, User-Friendly Design

As a designer for the bulk of my career and in numerous volunteer capacities, I strive to have empathy when it comes to the user experience online and the client experience offline. I listen. And I lead. For example, I held the title of Marketing Director twice by the age of 24.

Beyond visual design, I also thoroughly enjoy interacting with people of all backgrounds, research, engaging data, managing complex projects, and — perhaps most of all — writing. I can pen a 1000-word profile with instinctual ease, and then follow it up with a slew of snappy 280-character Tweets. As a "pro-of-many-trades" thinker and creative, I am often on my own managing end-to-end communication and marketing solutions, but I prefer open-minded and collaborative teams. My capacity to be a compassionate leader has been tested in several diverse environments. But I also know how to simply jump in and “do the work.”

Wrote a Few Years Ago. Basically Still Applies. Though, I’m Very Happy in Chicago.

I'm currently looking for a public, nonprofit, or private sector position in North America where I can leverage my 20+ professional years as a results-oriented creative specialist and marketing expert. Primary work locations: Illinois, Oregon, Washington, Colorado, Michigan, New York, or Ontario, Canada.

For fun I like to cook for others, play basketball (and racket sports), travel, and go to the movies.