Google Fi promo following my favorite KISS principle: Keep It Super Simple
Working closely with XFN partners (marketing, engineering, operations), we rolled out a highly successful Google Fi "Bring Your Own Pixel" campaign live on fi.google.com (promo closed June 9, 2026). The key is maximizing the value prop in the least amount of words to optimize conversion. Essentially, make your target audience (Pixel owners) say to themselves, “This is a great deal — I should switch to Google Fi.”
Bring Your Own Pixel was one of several Google Fi Wireless subscription plan campaigns launched consecutively in 2026.
The measurable results were clear in daily updates: This was a key win for growth design to end H1 2026.
I was the lead UX content designer for the whole campaign.
See how these words from the landing page above are said even shorter below.
Plan Card Banner Content Strings
Header: Get 50% off for 12 months when you bring a Google Pixel phone.
Body: Join any unlimited plan. Applies for new lines and each person bringing a Pixel phone. Cancel anytime. Ends 6/9/26.
More content samples below from my Google Fi deck on launched content (live May 21-June 9, 2026).
Content that lifted conversion at Google Fi
I spent 6+ months driving UX content strategy for Google Fi's ecommerce “promo” product space—optimizing checkout funnels, landing pages, and promotional offers. This presentation deck highlights how structuring clear text layers for our phone-owner conversion initiatives maximizes checkout efficiency, turns Pixel users into active plan subscribers, and delivers strong business ROI.
A few content string highlights below.
