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Art Director & Graphic Designer at the University of Illinois at Chicago (UIC):

• Spearheaded popular branding redesign for entirety of UIC College of Nursing

• Implemented new University of Illinois at Chicago logo system and color guidelines

• Facilitated successful rollout of branding tools to 200+ persons

• Managed interns and programmers

• Pioneered modern and cohesive visual design emphasizing consistency in all areas of the college: Website rebuild, advertising, recruitment folder (PDF link), annual report (PDF link), Vital Signs magazine, banners, templates, PowerPoint posters and presentations, as well as photo imagery used by all faculty and staff

• Presided over the rebranding of PNLE nursing leadership conference and the Institute for Healthcare Innovation (IHI, UIC College of Nursing’s marketing arm), including website and collateral

Web Manager: Utilizing HTML, Cascading Style Sheets (CSS), and working within IT ticket system. Updated web and software skills through 2021.

User Experience (UX) Designer, Multimedia Specialist & Researcher: Built NIH-funded online course and intervention, CHOICES: Sickle Cell & Parenting Options, as part of a $2.5 million study grant (2009-2013). Directed and outputted video for online streaming, as well as visual, audio and architecture components for student-friendly courses in palliative care. TNEEL APA site launched while at UIC (developed by eNURSING llc) with format geared toward’s user’s individual learning style and used for additional innovative education websites. Achieved goal of recruiting and retaining 300+ people in NIH-funded $3 million epigenetic study for sickle cell phenotypic pain via colorful marketing and interpersonal skills (2014-2019).

Stayed under budget and kept deadlines.