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Creative Consultant responsible for eNURSING’s successful PAINReportIt, PAINConsultN, and PAINUCope and software product launch (a.k.a. PAINRelieveIt). Minimalist and consistent branding was the key to making a market impact.

Software originally developed at University of Washington and University of Illinois at Chicago.

Additionally, I developed the innovative TNEEL American Psychological Association (APA) online course while working for eNURSING utilizing my unique skills in user experience (UX) and user interface (UI) design. Evidence-based theories and dedicated research informed the user-friendly navigation system of the interface. Design samples for TNEEL APA can be found at the bottom of the TNEEL Software Branding & User Experience page.

Under the company name Organica Design (still my email moniker), I was lead designer for Dr. Diana Wilkie’s private company, eNURSING llc. I served a one-year contract before moving from Seattle to the Midwest to work at the University of Illinois at Chicago (UIC) for Dr. Wilkie. eNURSING’s mission was to create, develop, test, and distribute evidence-based electronic tools — supporting and facilitating patient-centered health care nationwide.

Art Director & Course Designer: Developed original brand identity working closely with principals. Created designs for three individual software tools (CD-ROMs and online) with a unified look and feel. Branding lasted 10+ years. Rebranded TNEEL for American Psychological Association online learning with ethereal "kites" and "balloon" theme, creating a relaxed and colorful interface targeted for psychologists. The user experience of the TNEEL APA course design is based on the Kolb experiential learning theory.

Marketing Creative & Copywriter: Built company website and facilitated marketing campaign to promote eNURSING software. End-to-end implementation of brand and product packaging: Concept, photos, colors, and logos. Wrote all technical and marketing copy, as well as software instructions and workshop presentations.

Graphic Designer: Originated “organic-minimalist” concepts of mixing nature imagery with tested, classical design traditions to simplify visual input process. Printed 10,000+ mailers. Designed conference trade booth.